The West Stand, known for sponsorship reasons as the Franklyn Stand, is the largest of the four and the only one completed detached from the rest of the stadium. It is usually the first part of the ground fans see if they are coming from the Trent and Mersey Canal path.
The exterior of the Franklyn Stand is made up mostly of white, grey and red panels, with brickwork at the very base where the turnstiles into the stand can be found.
The club’s Main Entrance and Hospitality Entrance is in the very centre, behind the large brick pillars which come down regularly along the lower third of the stand. Turnstiles 1-7 are to the right of the Main Entrance, alongside the Media Entrance. Turnstiles 8-14 are to the left of the Main Entrance.
At the southern end of the Franklyn Stand is an attached building which houses the Stoke City Club Store, as well as the Admin Entrance and the Stoke City Ticket Office.
The main bulk of the stadium’s car parking spaces are out beyond the stand. This is the West Car PArk and is split into two by a footpath.

Continuing round in a clockwise direction brings you to the Boothen End on the north side of the stadium. It takes its name from the village out beyond it.
The stand’s exterior is dominated by the cantilever roof which comes right down the back, and it makes the stand look quite naked in comparison to the adjacent Franklyn Stand. There is a brickwork base along the bottom though and the turnstiles into the stand are regularly spaced out along this. Turnstiles 15-17 are at the western end of the stand, Turnstiles 18-20 are grouped together, as are Turnstiles 21-23. There is usually a Burger Bar set up between Turnstiles 20 and 21.

Head towards the stadium's northeast corner and you will come to a bust of John Ritchie. The plaque on the bust reads as follows:
"John Henry Ritchie was born on 12th July 1941 in Kettering where he began his footballing life playing for his home club of Kettering Town. On the enthusiastic recommendation of a talent scout, he was signed by Tony Waddington for Stoke City, moving up to Staffordshire from Northamptonshire in May 1962. His wife Shirley remembers crying all the way but they were to settle happily here in The Potteries. In April 1963, he made his professional debut alongside Sir Stanley Matthews. In his first season, Stoke were promoted from the Second Division to the top tier of English football. Playing in the First Division was a challenge John rose to superbly, ending that season with 30 goals. His brave performances elevated him to cult status and he would go on to score a remarkable number of goals in the following three seasons. Despite scoring 30 goals in 47 appearances in his third season at the club, he was sold for £70,000 in 1966 to Sheffield Wednesday where he made 89 appearances and scored 34 goals. After three seasons, fans rejoiced to see John rejoin his beloved Stoke City in the Summer of 1969 for the fee of £25,000. He repaid the fans' adulation with more goals and heroic displays, leading the attack for the following six campaigns, reaching the FA Cup semi-finals twice and winning the League Cup trophy in 1972. John's career was cut short in 1974 with a double fracture of his leg. He scored an incredible 176 goals in 347 appearances for Stoke. He is Stoke City's top marksman of all time and lives on in our hearts of as one of Staffordshire's greatest sporting heroes."

Another of the bet365 Stadium’s car parks is out beyond the stand, and beyond that is a memorial to Sir Stanley Matthews.
Born in Hanley on 1st February 1915, Matthews was an outside right (similar to the modern-day right winger) who came through at Stoke City in the early 1930s. He would remain at the club until 1947, returning for a second spell between 1961 and 1965 after time at Blackpool and Toronto City. In total, he would play 355 times for Stoke, scoring 62 goals, but was best known for his speed, skill and crossing alongside the fact that he continued to play football until he was 50 years old.
Capped 54 times by England, scoring 11 International goals, Sir Stanley Matthews passed away on 23rd February 2000 at the age of 85. At the base of his statue outside the bet365 stadium is the quote "His name is symbolic with the beauty of the game, his fame timeless and international, his sportsmanship and modesty universally acclaimed. A magical player, of the people, for the people."

The northeast corner of the bet65 Stadium, which protrudes further outwards than the adjoining North and East Stands, houses Delilah's Bar inside.
Delilah is in reference to the well-known Tom Jones song from 1968 which became a popular song with Stoke City fans. There are a couple of theories as to where Stoke City's connection with the song originate from, one being from a concert at Stoke's old Victoria Ground back in 1975, and the other being from a well-known Stoke City supporter in a pre-match pub in April 1987.

The East Stand, known for sponsorship reasons as the Tile Mountain Stand, has an exterior which looks very similar to the Boothen End.
It is dominated by the cantilever roof but still maintains the brickwork base with the turnstiles into this stand regularly dispersed along it. Turnstiles 24-26 are at the stand's northern end, with the Satellite Ticket Office in place between them and Turnstiles 27-29. Turnstiles 30-41 are spread further along the stand.
Up on the road outside the Tile Mountain Stand is a statue of Gordon Banks, the late Stoke-born goalkeeper who won the League Cup with the Potters in 1972, but is most famous for winning the 1966 FIFA World Cup with England.

The southeast corner of the bet365 Stadium houses Turnstiles 42-45, all grouped together.

The South Stand is known as the Caldwell Construction Stand through sponsorship. It continues the exterior design of the Tile Mountain Stand and the Boothen End, dominated by the cantilever roof with the brickwork base and red turnstiles spread out down below. Turnstiles 46-55 are on this side of the stadium, grouped into sets of three and four.
There are two roads off Stanley Matthews Way that lead down to the stand’s exterior, and one of these is usually sectioned off for away supporters only, with the aim of segregating rival fans from one another before they head inside. The Visiting Supporters' Coach Park is based outside here and fenced off from those walking either through or from the West Car Parks.