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bet365 Stadium
(Stoke City)

Address: Stanley Matthews Way,

Capacity: 30,089 (All-Seater)

Stoke City

This stadium's design should satisfy you, but its location can frustrate.

The bet365 Stadium has been the home of Stoke City Football Club since its construction in 1997.
The Potters moved here from their previous home called the Victoria Ground, where the club had been since 1878. A new home was needed to meet the requirements of the Taylor Report in 1990, which made it compulsory for all clubs in the top two levels of English football to have all-seater stadiums.
Conversion would have been possible at the Victoria Ground, but Stoke City had previously considered relocating and the decision to move to a new home was confirmed in 1996.

For sponsorship reasons, the new ground took the name Britannia Stadium between 1997 and 2016, and has used its current sponsorship name since then.

Location and Getting There

The bet365 Stadium is located in an industrial estate around 1.5 miles south of Stoke-on-Trent City Centre. Queensway and the A50 are very close by, and Staffordshire University is due north of the ground.

Given its location close to main roads, the bet365 Stadium is easy to get to by car, but parking can prove a bit more of a challenge. The ground does of course have parking spaces available around its exterior but these come at a price.
As an alternative, you can make your way along the industrial estate on Stanley Matthews Way (B5490). Some of these industrial units remain closed on matchdays but some do offer car parking for a relatively cheap matchday price. Stanley Matthews Way itself has double yellow lines in place along it and is monitored by police cars.
If you are looking for free parking south of the bet365 Stadium, I would suggest heading right to the end of Stanley Matthews Way (B5490) and checking the residential roads in Hem Heath. It is about a mile and a half walk back up Stanley Matthews Way from here.

Stoke-on-Trent Train Station is around two miles north of the ground.
Walking from here can take around 40 minutes and the route takes you along the edge of the Trent and Mersey Canal. The route is not very well lit at all, and I would not recommend coming along here at night.
Stoke City do run a shuttle bus service on matchdays between the station and the stadium which the majority of fans choose to take instead.

Outside the Stadium

The West Stand, known for sponsorship reasons as the Franklyn Stand, is the largest of the four and the only one completed detached from the rest of the stadium. It is usually the first part of the ground fans see if they are coming from the Trent and Mersey Canal path.
The exterior of the Franklyn Stand is made up mostly of white, grey and red panels, with brickwork at the very base where the turnstiles into the stand can be found.
The club’s Main Entrance and Hospitality Entrance is in the very centre, behind the large brick pillars which come down regularly along the lower third of the stand. Turnstiles 1-7 are to the right of the Main Entrance, alongside the Media Entrance. Turnstiles 8-14 are to the left of the Main Entrance.
At the southern end of the Franklyn Stand is an attached building which houses the Stoke City Club Store, as well as the Admin Entrance and the Stoke City Ticket Office.
The main bulk of the stadium’s car parking spaces are out beyond the stand. This is the West Car PArk and is split into two by a footpath.

Continuing round in a clockwise direction brings you to the Boothen End on the north side of the stadium. It takes its name from the village out beyond it.
The stand’s exterior is dominated by the cantilever roof which comes right down the back, and it makes the stand look quite naked in comparison to the adjacent Franklyn Stand. There is a brickwork base along the bottom though and the turnstiles into the stand are regularly spaced out along this. Turnstiles 15-17 are at the western end of the stand, Turnstiles 18-20 are grouped together, as are Turnstiles 21-23. There is usually a Burger Bar set up between Turnstiles 20 and 21.

Head towards the stadium's northeast corner and you will come to a bust of John Ritchie. The plaque on the bust reads as follows:
"John Henry Ritchie was born on 12th July 1941 in Kettering where he began his footballing life playing for his home club of Kettering Town. On the enthusiastic recommendation of a talent scout, he was signed by Tony Waddington for Stoke City, moving up to Staffordshire from Northamptonshire in May 1962. His wife Shirley remembers crying all the way but they were to settle happily here in The Potteries. In April 1963, he made his professional debut alongside Sir Stanley Matthews. In his first season, Stoke were promoted from the Second Division to the top tier of English football. Playing in the First Division was a challenge John rose to superbly, ending that season with 30 goals. His brave performances elevated him to cult status and he would go on to score a remarkable number of goals in the following three seasons. Despite scoring 30 goals in 47 appearances in his third season at the club, he was sold for £70,000 in 1966 to Sheffield Wednesday where he made 89 appearances and scored 34 goals. After three seasons, fans rejoiced to see John rejoin his beloved Stoke City in the Summer of 1969 for the fee of £25,000. He repaid the fans' adulation with more goals and heroic displays, leading the attack for the following six campaigns, reaching the FA Cup semi-finals twice and winning the League Cup trophy in 1972. John's career was cut short in 1974 with a double fracture of his leg. He scored an incredible 176 goals in 347 appearances for Stoke. He is Stoke City's top marksman of all time and lives on in our hearts of as one of Staffordshire's greatest sporting heroes."

Another of the bet365 Stadium’s car parks is out beyond the stand, and beyond that is a memorial to Sir Stanley Matthews.
Born in Hanley on 1st February 1915, Matthews was an outside right (similar to the modern-day right winger) who came through at Stoke City in the early 1930s. He would remain at the club until 1947, returning for a second spell between 1961 and 1965 after time at Blackpool and Toronto City. In total, he would play 355 times for Stoke, scoring 62 goals, but was best known for his speed, skill and crossing alongside the fact that he continued to play football until he was 50 years old.
Capped 54 times by England, scoring 11 International goals, Sir Stanley Matthews passed away on 23rd February 2000 at the age of 85. At the base of his statue outside the bet365 stadium is the quote "His name is symbolic with the beauty of the game, his fame timeless and international, his sportsmanship and modesty universally acclaimed. A magical player, of the people, for the people."

The northeast corner of the bet65 Stadium, which protrudes further outwards than the adjoining North and East Stands, houses Delilah's Bar inside.
Delilah is in reference to the well-known Tom Jones song from 1968 which became a popular song with Stoke City fans. There are a couple of theories as to where Stoke City's connection with the song originate from, one being from a concert at Stoke's old Victoria Ground back in 1975, and the other being from a well-known Stoke City supporter in a pre-match pub in April 1987.

The East Stand, known for sponsorship reasons as the Tile Mountain Stand, has an exterior which looks very similar to the Boothen End.
It is dominated by the cantilever roof but still maintains the brickwork base with the turnstiles into this stand regularly dispersed along it. Turnstiles 24-26 are at the stand's northern end, with the Satellite Ticket Office in place between them and Turnstiles 27-29. Turnstiles 30-41 are spread further along the stand.
Up on the road outside the Tile Mountain Stand is a statue of Gordon Banks, the late Stoke-born goalkeeper who won the League Cup with the Potters in 1972, but is most famous for winning the 1966 FIFA World Cup with England.

The southeast corner of the bet365 Stadium houses Turnstiles 42-45, all grouped together.

The South Stand is known as the Caldwell Construction Stand through sponsorship. It continues the exterior design of the Tile Mountain Stand and the Boothen End, dominated by the cantilever roof with the brickwork base and red turnstiles spread out down below. Turnstiles 46-55 are on this side of the stadium, grouped into sets of three and four.
There are two roads off Stanley Matthews Way that lead down to the stand’s exterior, and one of these is usually sectioned off for away supporters only, with the aim of segregating rival fans from one another before they head inside. The Visiting Supporters' Coach Park is based outside here and fenced off from those walking either through or from the West Car Parks.

Inside the Stadium

The Franklyn Stand is the only one of the four made up of two tiers, with the lower tier significantly larger than the one above. A row of executive boxes separates the two levels from one another and there is an additional row of boxes at the very back. Every seat in this stand is coloured red, and the club’s main executive seating is in the centre of the upper tier, with the press seats behind these.
Stoke City’s changing rooms are located on this side of the stadium, with the dugouts at the front of the stand and the tunnel at the base of the stadium's southwest corner.
There are no supporting pillars in this stand because of the cantilever roof above and as a result your view of the pitch is perfectly clear from any seat.
There is a transparent windshield on either side, but these only protect those in the upper tier, meaning anyone sat in the lower tier is not protected from the wind coming in through the open corners.

There is a large television screen in the northwest corner which shows a live scoreboard and action replays.

The Boothen End is noticeably smaller than the Franklyn Stand and also made up of just a single tier of red seats. The letters STOKE CITY are spelt out in white across the upper rows, and there are three flat platforms in place which are used by disabled supporters to ensure that they get a good view of the action whilst still being able to take in the noise of the crowd around them.
There is a very small windshield at one end of the stand which protects only those sat in the back rows, but with the cantilever roof in place, there are no supporting pillars coming down which would restrict fan’s views.

The northeast corner, Tile Mountain stand, and southeast corner are all directly connected to the Boothen End, maintaining the single-tier design with no pillars coming down because of the cantilever roof. The letters bet365 are spelt out in white amongst the central blocks of the Mountain stand, which has six flat platforms for disabled fans running along it.
There is a television screen hanging down from the roof in the southeast corner, but this does not block the view of the pitch for those sat in the back rows there.

The Caldwell Construction Stand is a near carbon-copy of the Boothen End opposite.
Made up of a single tier of red seating, there are no words spelt out amongst the rows of seats with three flat platforms in place for disabled supporters to use. A small box at the back of the stand holds the Stadium Control Centre.
Much like the Boothen End, there is only a very small windshield over by the southwest corner, but the cantilever roof up above does mean that there are no supporting pillars in the way, ensuring a clear view of the action from any seat.

Away Fans

Away fans are housed behind the goal in the Caldwell Construction Stand.
Depending on the travelling allocation, Stoke City open up a large section of the stand for big followings or just a handful of blocks over by the southwest corner when smaller crowds are expected. Stewards are usually used to segregate the away fans from the home supporters who take up the seats next to the away section.

You are given a perfectly clear view of the pitch from any seat in this away section, but a small windshield next to the stadium's southwest corner does not fully protect every row inside.

Matchday Pubs

Pubs available to supporters on a matchday include:
-The Glebe (35 Glebe Street, ST4 1HG) (Typically Home and Away Supporters) (Located south of Stoke-on-Trent Station on the other side of Queensway)

-Harvester Trentham Lakes (Stanley Matthews Way, ST4 4TL) (Away Supporters Welcome)

-Longton Rugby Club (Eastern Rise Sir Stanley Matthews Way, ST4 8WG) (Home and Away Supporters)

-The Terrace (185 Leek Road, ST4 2BW) (Away Supporters Only) (Located near Staffordshire University and Central Stoke-on-Trent)

-The White Star (63 Kingsway, ST4 1JB) (Typically Home and Away Supporters) (Located in Central Stoke-on-Trent)

-On the canal to the west of the bet365 Stadium are two canal boats, one known as the Oatcake Boat that sells mostly oatcakes, the other called the Bargain Inn Booze that sells beer and lager. Home and away supporters are freely permitted to purchase items from there.


The term ‘a cold and west Tuesday night in Stoke’ is used in a jokey manner by football fans, but if you ever get a chance to come to the bet365 Stadium you will understand why it has been created.
The ground is certainly practical, with a consistent design across three of its four stands and no supporting pillars in place to restrict anyone’s view. The windshields on the open sides of the stadium are very small however and there’s a strong chance you will feel the cold if you’re coming here in the winter months.

Wrap up warm though, and you’ll be completely fine.

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