Coming from Blackpool South Station will first bring you to the stadium’s South Stand, which is named after Jimmy Armfield.
Born in Greater Manchester on 21st September 1935, Armfield was a right-back who spent his entire career playing for Blackpool. He would make 627 appearances for the club between 1954 and 1971, additionally being part of the England squad which won the 1966 FIFA World Cup on home soil.
Capped 43 times by his country, Armfield passed away on 22nd January 2018 at the age of 82. The South Stand at Bloomfield Road has been named after him since opening in March 2010.
The Jimmy Armfield South Stand’s exterior looks like an office block, made up mostly of large panels with rows of glass windows running all the way across. There is brickwork at the base and a cantilever roof up at the very top.
Blackpool’s Club Shop and Main Ticket Office is housed in the middle of this stand, whilst the Blackpool Football Club Hotel is attached to the stadium right in the southeast corner. The Jimmy Armfield South Stand also holds a gym, spa and small church, whilst the southwest corner is the home of The Gateway Centre, part of the NHS and not accessible to fans.
Turnstiles into the stand are spread across the brickwork base (13-17). At the base of the Blackpool Hotel are Turnstiles 18-21 (for Away Supporters in the adjacent East Stand).
There’s a statue of Jimmy Armfield positioned on the corner between Bloomfield Road and Seasiders Way.

Continuing round in a clockwise direction brings you to the West Stand, named after Sir Stanley Matthews.
Born in Stoke-on-Trent on 1st February 1915, Matthews played for Blackpool between 1947 and 1961, making nearly 430 appearances. He was part of three FA Cup Finals, the most famous being dubbed the “Matthews Final” in 1953, which his side won 4-3 against Bolton Wanderers. Matthews is regarded as one of England’s greatest ever footballers and also famously played until the age of 50.
Capped 54 times by England, scoring 11 goals, Sir Stanley Matthews passed away on 23rd February 2000 at the age of 85.
The Sir Stanley Matthews West Stand follows a very similar exterior design to the adjacent Jimmy Armfield South Stand, with large panels along its upper levels, brickwork at the base, and a cantilever roof up along the very top. The open underside of the stand creates towers along the exterior that you can walk all the way around.
Open space at the southern end of the stand is usually taken up by the visiting team's coach. At the northern end of the southernmost tower is the Community Trust Entrance.
Turnstiles 12-11 and 10-9 are along the inner base of the stand, Turnstile 12 is marked as a 'Late Gate' for those arriving to the game after kick-off.
The centre of the Sir Stanley Matthews West Stand is where the Main Reception Entrance can be found, along with the entrance to the Seasiders Hospitality & Events.
Further north from here are Turnstiles 8-7 and 6-5. Turnstile 8 is marked as a 'Late Gate' for those arriving to the game after kick-off.
At the southern end of the northernmost tower is the entrance to the Moretti Lounge.
Out beyond the stand on the opposite side of Seasiders Way the largest of the club’s car parks.

The North-West Stand joins both the northern and western sides of the stadium together.
It follows the same design as both the Sir Stanley Matthews West Stand and the Jimmy Armfield South Stand, using panelling in the upper levels, brickwork at the base, and the cantilever roof up above.
In 2009, Blackpool supporters raised money for a memorial plaque dedicated to Kevin Olsson, who was fatally stabbed during a match at Bloomfield Road in 1974. You can find this plaque along the base of the North-West corner.
Turnstiles 3 and 4 are located nearby.

The North Stand is named after Stan Mortensen.
Born in South Shields on 26th May 1921, Mortensen was a centre-forward who joined Blackpool in 1941, going on to play more than 350 times for the club and score over 220 goals. Another Blackpool legend, he played in the same 1953 FA Cup final as Sir Stanley Matthews. Many argue the game dubbed the “Matthews Final” should instead be named after Mortensen, who scored a hat-trick in that 4-3 win over Bolton Wanderers. He remains the only ever player to score a hat-trick in a Wembley FA Cup Final.
Capped 25 times by England, scoring 23 goals, Mortensen passed away on 22nd May 1991 at the age of 69.
The Stan Mortensen North Stand itself maintains the same exterior design as the western and southern sides of Bloomfield Road, and has companies located inside of it. One is the Health and Social Services Centre for the local area, another is the Seasiders Learning Centre (connected to Blackpool and the Fylde College), and the final company is the Blackpool FC Sports College which has its entrance at the stand's eastern end.
Turnstiles into this stand can be found in the open northeast corner.
Out beyond the Stan Mortensen North Stand is another of the stadium’s car parks and a statue of Mortensen.

The East Stand is the smallest of the main four at Bloomfield Road and has a noticeably lower roof than the rest of the stadium.
You can walk along the back of it down a narrow street right outside (Henry Street), but the turnstiles that get you into the stand itself are at either end. Turnstiles 22-25 are at the northern end, and only open when the whole stand is in use. Away fans generally use Turnstiles 18-21 which are underneath the Blackpool Hotel.

You can between Henry Street and the Stan Mortensen North Stand via a small gap in a corrugated iron wall.